Greed is good? The facts on the advertising downturn
; overflow: hidden; color: # 999999 “> Resource Information Juggle.com
Belleville, IL (PRWEB) December 2, 2009
If greed eventually ruined the fictional character Gordon Gecko in the popular movie 1985 street “Wall. The study analyzed 600 companies 1980-1985 business-to-business and business concluded that continued to advertise during the 1981-1982 recession appreciated by more than 2.5 times the growth compared to competitors reduced their spending during the same period.
reference site online Juggle.com endorsed this approach by focusing more on marketing than ever.
Juggle
strategy of aggressive advertising seems to work.
Studies show
current difficult economic conditions a growth opportunity for companies looking to invest in their brands. Stephanie Leffler, CEO of the reference site says that is precisely why it applies to investment advice Forbes billionaire Warren Buffet to advertising and marketing – “be fearful when others are greedy and be greedy when others are fearful, “Leffler cites
.
Harvard Business School professor
John Quelch agree, “This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. “
According
Leffler, “downturns create opportunities for exceptional marketing discounted … agile enterprises that can make marketing decisions on short notice are rewarded more bang for their advertising budget.”
Low advertising rates
allow companies the opportunity to explore new channels of publicity. For example, before the recession, marketing budget Juggle.com summer spent entirely online.
From the perspective
Leffler, offline advertising has been expensive and difficult to track return on investment, “we find it hard to justify offline advertising for our company. Online, we accurately account for every dollar spent … Advertising for juggling, until recently there was no compelling reason to offline market where our ability to track our return on investment is an inexact science. ”
approach to juggle
offline advertising has changed when the economic slowdown has created opportunities offline too good to pass up.
A recent example of juggling offline promotional efforts include sponsorship of a NASCAR Jay Robinson Racing Team featuring drivers Kenny Wallace and Mark Green. The team competing in the NASCAR Nationwide Series.
In developing the Juggle.com sponsorship of NASCAR, Leffler noted, “events like the NASCAR Nationwide Series offers an excellent opportunity for sports fans in America’s most popular spectator for more information to juggle. We were pleased with our investment. “
mounting evidence supports the idea of ??increasing spending time iwhen are difficult. The law firm of Meldrum & Fewsmith studies showed conclusively that advertising aggressively during recessions not only increases sales but increases profits as well. This fact has held true for all recessions post-World War II studied by American Business Press starting in 1949.
research agrees with Michael Douglas Gordon Gecko character when applied to advertising downturn – “Greed is good!”
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